High Street retailer M&S has expanded its partnership with a pioneering Newcastle clothing rental company.
Hirestreet, which is run by former Young Business Person of the Year Isabella West, last year secured investment from M&S’s Founders Factory, which invests in start-ups and emerging businesses, particularly in the technology sector.
In the firm’s most significant deal to date, M&S used Hirestreet’s Zoa technology to trial the rental of clothing for customers who want to both spend less on clothing and reduce waste.
