Newcastle United have secured another commercial partnership by striking a deal with Saudi Telecom Company (stc). The Middle East company becomes Newcastle's Official Digital Tour Partner, joining national airline carrier SAUDIA in becoming an Official Tour Partner for the Magpies' warm-weather training camp in Riyadh this week.
Stc operates in some of the biggest markets in the Middle East, offering digital services in IT, financial technology, digital media and cybersecurity. The company will have a digital presence at the Al-Hilal friendly match on Thursday afternoon and will continue to have a presence at St James’ Park in 2023.
Commenting on the deal, Newcastle 's Chief Commercial Officer Peter Silverstone said : "Our ambition is to grow our supporter base in Saudi Arabia; a country whose young population includes a large, passionate and highly engaged football community. We are delighted to welcome stc to our growing family of partners and have them on board as our second strategic partner for the club's visit to Saudi Arabia this December.
