Red Bull has completed its takeover of Newcastle Falcons. As revealed exclusively in June, the Prem club, who will continue to play at Kingston Park and retain Steve Diamond as their director of rugby, will now be known as Newcastle Red Bulls. The company already has significant business interests in football, motor racing and winter sports.
Newcastle finished bottom of the Premiership table in the past three seasons, but the new ownership has pledged to develop local rugby talent through a “strengthened academy programme” and provide “a world-class fan experience”.
