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Al Jazeera
Al Jazeera
World

Newcastle announces shirt sponsorship deal with Saudi company

Newcastle Darren Eales EPL Sela
Newcastle CEO Darren Eales said the partnership followed 'a highly competitive commercial process' [File: Lee Smith/Reuters]

Newcastle has signed a multi-year shirt sponsorship deal with a Saudi events company amid new Premier League rules on owner-related commercial deals.

British media reported Newcastle’s sponsorship by events management firm Sela announced Friday is worth 25 million pounds ($31.5 million) annually on a multi-year deal.

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