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The Guardian - AU
The Guardian - AU
World
Tess McClure

New Zealand tourism minister makes pitch to the rich as he spurns ‘$10-a-day’ travellers

Campervan on a winding New Zealand road with sea and hills in background
New Zealand tourism minister says the country’s marketing would be at ‘high-quality tourists’ instead of budget travellers. Photograph: HDKam/Getty Images/iStockphoto

New Zealand’s tourism minister has again expressed his aversion to budget travellers, saying the country will not seek to attract those who “travel around our country on $10 a day eating two-minute noodles”.

Stuart Nash said the country would unashamedly continue to focus on “high quality” big spenders, despite one expert saying such visitors typically had a much higher environmental footprint and didn’t necessarily contribute more to the economy.

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