A New Zealand tourism campaign targeting Australian tourists is facing backlash for its blunt wording, with critics likening it to a clearance sale.
The NZD$500,000 (£227,742) campaign features the slogan “Everyone Must Go” as a way to create urgency for Australian tourists to visit the country. However, critics, including Labour MP Cushla Tangaere-Manuel, have questioned the slogan’s quality and cost.
