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The Independent UK

Lifestyle

Meredith Clark

New Yorkers outraged as city tries to replace iconic ‘I Heart NY’ logo

Milton Glaser NY Kathy Hochul Eric Adams New York NYC Pandemic The New York Times

New York State Department of Economic Development

The city of New York has unveiled an updated version of the iconic “I Heart NY” logo, but native New Yorkers are less than happy about the rebrand.

On 20 March, a committee of elected officials and community members launched the “We Heart NYC” campaign to “inspire optimism and civic action” in a post-pandemic New York City. Governor Kathy Hochul, New York City Mayor Eric Adams, and the Partnership for New York City – a nonprofit organisation composed of corporations and business executives – have spearheaded the campaign which celebrates New Yorkers making a difference.

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