
This Spring, with its new Leica store, the German premium camera and sports optics brand is joining the likes of Diane von Fürstenberg and Lexus in New York’s Meatpacking District, the once derelict post-industrial wasteland that is now shorthand for gentrification. Leica has brought its optical and design expertise to this famed micro-neighbourhood, nestled alongside concept stores and high-end nightclubs.
