New York’s official government X account, @NYGov, blew up the internet on April 8 when it posted a rather suggestive PSA. The post said, “it’s hole filling season,” which immediately set off a chain reaction of viral innuendo and memes. This was quickly followed by a more straightforward, but still enthusiastic, call to action: “if u see a POTHOLE on a New York State ROAD or HIGHWAY you can REPORT IT by calling 1-800-POTHOLE THANKS!!!!!!”
This seemingly innocuous post is part of an aggressive, statewide “pothole blitz” that New York has launched following what many are calling one of the coldest and harshest winters in recent memory. The state is serious about getting its roads back in shape. That initial post from @NYGov has really resonated, exploding to an impressive ~44,000 likes, ~9,000 reposts, and over 5,000 quotes, pulling in a staggering 1.7 million views in just a few hours.
