New York Fashion Week SS25 beauty has been—shockingly—maximalist. Marc Jacobs sent models out with kitschy apple-of-the-cheek blush post-its. Christian Siriano pushed a Formula 1-inspired beauty agenda with a sculptural updo designed in the image of a race track. Collina Strada, known for her off-kilter whimsy, leaned into costume makeup with cheetah print face paint.
While the beauty editor in me selfishly loves the bigger-is-better pivot, this year’s wearable beauty trends—the ones I’ll whip out to spice up a day at the office or night out—are entrenched in NYFW street style. The fashion girls hopping around SoHo, Chelsea, and Tribeca have embraced a notably low-maintenance beauty aesthetic.
