Every February, the Westminster Dog Show arrives in New York City trailing equal parts pageantry, nostalgia and protest. The dogs come to be judged. The owners and handlers come to uphold breed standards. And, almost as reliably as the movie references and the best-in-show ribbon, Peta arrives ready to dominate the conversation.
If there is one certainty about the Super Bowl of canines, it’s that the protest will share the stage with the pageantry. Westminster is an annual collision of tradition, spectacle and dissent, and Peta has become exceptionally good at owning that moment. This year was no different. Two enormous billboards screamed down from across the street of the Javits Center, where breed judging unfolded on Monday and Tuesday ahead of the prime-time sessions at Madison Square Garden. One read: Flat-faced dogs struggle to breathe. NEVER buy them. Another: You can get a nose job. They can’t. DON’T buy breathing-impaired breeds.
