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Miami Herald
Miami Herald
National
Ana Ceballos

New York City ad campaign makes appeal to Floridians who oppose ‘don’t say gay’ bill

New York City’s Democratic mayor, Eric Adams, is borrowing a tactic used by his political foe, Florida Republican Gov. Ron DeSantis: using a political issue to convince residents to move to his city.

Adams announced Monday that he has partnered with private companies to launch a billboard campaign to denounce Florida’s “Parental Rights in Education” bill, which critics have dubbed the “don’t say gay” legislation.

The bill prohibits instruction related to gender identity and sexual orientation in kindergarten through third grade, and potentially restricts lessons on those themes for older kids.

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