The New York brand Collina Strada takes sustainability seriously – its website describes it as “a platform for social issues and awareness” rather than a fashion brand – but it’s loved by a younger demographic because it brings the fun, too. Its contribution to New York fashion week on Wednesday was no exception.
Rather than a show, a film called The Collinas was debuted at the Angelika cinema. A spoof of a reality TV show documenting a hapless intern, Tommy, joining the Collina Strada team, it sent up the dogmatism associated with sustainability with the eye rolls, vocal fry and side eye recognisable to viewers of shows such as Keeping Up With the Kardashians and The Hills.
