Utah is set to host the 2034 Winter Olympics, and to celebrate the occasion (perhaps a tad too early, I'd say), we've been given a brand new logo. While I'm all for thinking outside of the box and swaying from tradition, the logo's contemporary design has caused quite a stir online, with the contemporary look not proving popular.
Sports logos are notoriously difficult to nail, especially with fans often flocking to socials to share their candid opinions. While I commend the risk-taking behind the new 2034 Winter Olympics logo, the icy response leaves me wondering if fans will eventually warm to the design. (I guess we've got the next 9 years to find out.)
