A new clothing store has opened on one of Nottingham's busiest high streets. The British Heart Foundation has opened a vintage shop on Clumber Street in the city centre.
In an effort to attract new customers, the BHF store is catering to trend followers. The store is divided by fashion style in order for shoppers to browse with ease.
It features capsule collections of different styles which have been specifically selected for the shop. The items on offer include vintage threads, gothic fashion pieces and branded goods from t-shirts to shoes.
Read next: New Happy Sunday vintage boutique opens its doors in Nottingham city centre
The British Heart Foundation have said shoppers need to be quick and keep their eyes peeled for the best picks. Recently there has been a surge in buying vintage, second hand clothes and even social media trends of young people heading into charity shops to see what they could find.
Nottingham already has a large vintage clothing scene with many shops across the city including Cow, Braderie and Wild Clothing. The new BHF is set to be the latest addition to the growing trend.
Mik Parkin, Area Manager at the British Heart Foundation, said: “This is an exciting new shop for the residents of Nottingham and we’re really looking forward to welcoming new supporters and shoppers. We’ve created collections that will inspire customers, loyal and new, to refresh their wardrobes and rethink shopping second hand.
"There are some amazing pieces that have been selected specifically for this shop and I would encourage customers to be quick to snap them up first. Every item bought or donated to the BHF helps raise money to power lifesaving science to save and improve lives. Across Nottingham, around 30,000 people are living with heart and circulatory diseases and your purchase or donation can help us, help them.”
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