A crackdown on sales of e-cigarettes will see an "illicit vapes enforcement squad" set up - but the Government has been told it doesn't go far enough.
Today the Department of Health and Social Care said it will be stepping up test purchasing and removing illegal products from shops.
But the UK Vaping Industry Association (UKVIA) has called on the Government to go further and ramp up fines to £10,000 with tougher licencing laws.
The squads would also have the power to remove illegal products from shops and at borders.
The Government said the "squads" would be made up of a select team of trading standards officers, who investigate whether businesses are following the law.
It comes amid fears among health chiefs that large numbers of children are taking up vaping, getting them hooked on nicotine.
Health minister Neil O'Brien said officials will also be collecting evidence on the reasons young people take up the habit.
But John Dunne, of UKVIA told the BBC that he wants to see fines upped from £2,500 to £10,000.
He also said that vape retailers should be fully licenced, with a requirement to have strict age verification in place.
Mr Dunne said: "Overall we think it's a good idea and it's something that the UKVA has been lobbying for for many years.
But I think it doesn't quite go far enough and we have to see what the details are. Because the UKVIA has actually been calling for increased fines of on retailers, up from the current maximum of £2,500 up to £10,000 per instance.
"We've also been calling for the licencing of vape retailers and part of that licencing really has to include robust age verification processes, and it's nice to the Government is currently taking up our call to have a national testing programme."
Mr O'Brien is expected to outline the crackdown in a speech on Tuesday.
He said: "Smoking kills, so our priority is to prevent people smoking, and support them to quit. We remain committed to our ambition to be smoke-free by 2030.
"However, while vaping is a preferable alternative to smoking for adults, we are concerned about the rise in youth vaping, particularly the increasing use of disposable vaping products.
"The new illicit vapes enforcement squad will work across the country and clamp down on those businesses who sell vapes to children - which is illegal - and get them hooked on nicotine. Our Call for Evidence will also allow us to get a firm understanding of the steps we can take to reduce the number of children accessing and using vapes."
