Organizers of the breakaway European Super League have unveiled plans for a new competition called the Unify League, aiming to rival the Champions League. This initiative follows the collapse of the Super League in 2021 due to club withdrawals amidst fan protests.
A22-Sports Management, based in Madrid, has submitted proposals to UEFA and FIFA for official recognition of the Unify League. The company's chief executive emphasized the need for innovation that prioritizes fan experience, player welfare, and match competitiveness.
Last year, the Court of Justice of the European Union ruled against UEFA and FIFA for obstructing Super League plans, a decision welcomed by Real Madrid's president.
The Unify League proposal includes promotion, relegation, and exit mechanisms, along with a women's tournament. It envisions a competition involving 96 clubs, with qualification based on domestic league performance.
The format would feature four men's leagues and two women's leagues, with free streaming of games to enhance global fan engagement. While discussions have taken place with various stakeholders, the participating clubs remain undisclosed.
Notably, clubs like Real Madrid and Barcelona have been consistent supporters of breakaway leagues, unlike others from the original Super League group who distanced themselves from the concept.
A22, an advisory firm specializing in pan-European club football competitions, boasts a team with diverse expertise in broadcasting, finance, and investment. Despite the proposal's submission, UEFA, FIFA, and the European Club Association have yet to comment on the plans.
