
What appears to be the launch video of the brand new Trek Madone was posted live on YouTube at the start of the week. Assuming the video is authentic, this is the bike that will be ridden in the Tour de France next month by the Lidl-Trek team.
At time of writing, the channel - connected to a Belgian cycling news website - had just 186 subscribers and the 25 minute video had been viewed 1,600 times. The video was first seen by Cycling Weekly at 1pm BST, and was set to 'private' - making it unavailable - by 9pm, presumably because the video had broken the brand’s embargo.