A brand new toy shop has opened in a Marks and Spencer store in Leeds.
The city centre shop in Ludgate Hill has partnered with popular toy brand Early Learning Centre to offer a "new, fun" shopping experience for families. The brand new store is just one of 20 stores nationwide to welcome Early Leaning Centre to M&S locations this year.
The dedicated area stocks Early Learning Centre’s best-selling toys, designed to support children’s learning and development. There is also a new area offering a fun shopping experience for the whole family, including interactive play tables complete with Happyland products.
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Neil Harrison, director of brands at M&S, said: "The customer response to Early Learning Centre on M&S.com over the past year has been incredibly positive. We know a large proportion of our customers look to purchase kidswear and toys for family and friends."
M&S Leeds is one of first stores nationwide to welcome Early Learning Centre. The partnership is part of the ongoing ‘Brands at M&S’ strategy - where customers can access carefully selected group of brands to shop with.
Liam Furnell, store manager at M&S Leeds, says: "We’re delighted to have been chosen as one of the first stores across the country to be home to Early Learning Centre here at M&S Leeds.
"The team and I love welcoming families to our new interactive shopping experience, where little shoppers are greeted with fun in-store activities to enjoy. We’re proud to serve Leeds families and the opening of our new Early Learning Centre shop is a great addition to the store’s growing family product range and services."
Mark Campbell, CEO of The Entertainer – owner of the Early Learning Centre, said: "We are absolutely delighted to announce that we are extending our partnership with M&S into stores, continuing to unite two of the UK’s best loved brands. The fit between them is clear and we are sure that M&S customers will be thrilled to see Early Learning Centre in store."
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