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The Independent UK
The Independent UK
Jonathan McCambridge

Northern Ireland uses ASMR in unique tourism project

Northern Ireland’s iconic landscapes and vibrant city life are being showcased in a unique new digital project, as Tourism NI launches its first ASMR (autonomous sensory meridian response) track designed to promote relaxation and encourage visitors.

The soothing sounds of waves lapping against the basalt columns of the Giant’s Causeway in Co Antrim and the lively atmosphere of Belfast’s St George’s Market are among the auditory experiences captured.

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