TikTok has launched a feature specifically for parents and guardians to use that can restrict what their children see on the video sharing platform. It sits alongside the app's family pairing functionality, which enables adults to connect with their teenager's account, granting them control over settings such as screen time limits.
TikTokers could already use content filters for themselves, allowing them to avoid videos associated with specific words or hashtags. But this new feature now allows parents to take control.
Julie de Bailliencourt, global head of product policy, told Sky News: "We wanted to make sure we had the right balance of pragmatism and transparency to enable families to choose the best experience for their own family because every family is different. We also wanted to make sure we respect young people's right to participate.