A “Greggs sausage roll index” has been set up to gauge how the cost of living crisis is affecting different parts of the UK.
The index measures how long people in each town or city have to work to afford a sausage roll from the Newcastle -based bakery chain. It found that people in Lichfield, Staffordshire, had to work the longest at four minutes and 54 seconds, almost two minutes more than people in London, who earned their £1.05 savoury snack quickest at two minutes and 58 seconds.
Personal finance website InvestingReviews.co.uk commissioned economist John Hawksworth to study 100 cities and towns around the UK, using official data to expose regional inequalities in earning power. Despite being slightly tongue-in-cheek, it said “sausage roll-onomics” could be used as a tool to compare living standards across the country.
