
For decades, "Google" has been synonymous with searching the web, becoming a default verb for finding information online. From troubleshooting tech issues to finding local businesses, Google has long been the go-to tool for instant answers.
But that might be changing. A new study conducted by Future Publishing with
510 participants from the US and 518 participants from the UK reveals that more than a quarter of Americans (27%) now use AI chatbots like ChatGPT instead of traditional search engines. But why? And does this mean Google’s reign is coming to an end?