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Tom’s Guide
Tom’s Guide
Technology
Amanda Caswell

New study reveals people are ditching Google for AI tools like ChatGPT search — here's why

ChatGPT on phone with Google logo in background.

For decades, "Google" has been synonymous with searching the web, becoming a default verb for finding information online. From troubleshooting tech issues to finding local businesses, Google has long been the go-to tool for instant answers.

But that might be changing. A new study conducted by Future Publishing with
510 participants from the US and 518 participants from the UK reveals that more than a quarter of Americans (27%) now use AI chatbots like ChatGPT instead of traditional search engines. But why? And does this mean Google’s reign is coming to an end?

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