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TechRadar
TechRadar
Christian Cawley

New study reveals how AI is reshaping how people shop online — but they still don't really trust it enough

United Kingdom Google Vercel
A female figure holding a credit card and typing on a laptop while sat on a bed. Her head is not visible.
  • ChatGPT and Google Gemini have overtaken popular social media sites for discovering new products
  • 55% of UK shoppers have made a purchase based on AI-powered product recommendations
  • Privacy and advanced features like visual search could be holding back wider adoption

New research has claimed that while AI is helping people to shop, the technology is yet to contribute to any noticeable increases in revenue.

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