Gen AI is having a big effect on the Media & Entertainment Industry, touching everything from presenting the public with viewing options more closely aligned to their individual preferences to deriving business benefits, including higher revenue, but its role in video production lags other categories, according to a new report from Google Cloud and National Research Group.
The report, “The ROI of Gen AI in Media and Entertainment, A global survey of enterprise adoption and value,” is based on a survey of 263 senior leaders of global M&E enterprises with annual revenue of $10 million or more.
