A new gothic-inspired candle and skincare business has opened its doors in Sneinton Avenues. Wolf Wytch Apothecary picked the perfect time to open - Halloween weekend.
Founder Lauren Wolf, 35, of Bakersfield, has a background in cosmetics and skincare but this is her first retail store. She got the idea for the business after developing natural skincare products to use when she had her son. She decided to move into candles after realising they were easier and faster to make.
"The main medium I work with is wax so I sell candles and melts but they are very unusual. They have their own aesthetic and I design everything myself. When I had my son, I was making balms because I wanted things that were natural to put on his skin. I was mainly working with essential oils so I made a lot of body care, and skincare and didn't want to use any chemicals," she explained.
