Semrush, together with Ahrefs and Moz, is one of the most recognized names in the world of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) with its eponymous SEO tool. I interviewed its president, Eugene Levine, to find out what his thoughts are about the impact of AI on the world of search, how disruptive generative artificial intelligence (GAI) could be for an industry faced with its biggest challenge since Google launched almost 25 years ago. He talks about how he thinks Search will evolve into a multi-dimensional experience and why GAI-based search engines may be the next big thing.
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