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PC Gamer
PC Gamer
Jacob Fox

New research says ChatGPT likely consumes '10 times less' energy than we initially thought, making it about the same as Google search

OpenAI logo displayed on a phone screen and ChatGPT website displayed on a laptop screen are seen in this illustration photo taken in Krakow, Poland on December 5, 2022. .

It's easy to slate AI in all its manifestations—trust me, I should know, I do so often enough—but some recent research from Epoch AI (via TechCrunch) suggests that we might be a little hasty if we're trashing its energy use (yes, that's the same Epoch AI that recently dropped a new, difficult math benchmark for AI). According to Epoch AI, ChatGPT likely consumes just 0.3 Wh of electricity, "10 times less" than the popular older estimate which claimed about 3 Wh.

Given a Google search amounts to 0.0003 kWh of energy consumption per search, and based on the older 3 Wh estimate, two years ago Alphabet Chairman John Hennessey said that an LLM exchange would probably cost 10 times more than a Google search in energy. If Epoch AI's new estimate is correct, it seems that a likely GPT-4o interaction actually consumes the same amount of energy as a Google search.

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