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Lifestyle
Heidi Scrimgeour

New research reveals parents' top 10 back-to-school worries (and we feel seen)

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A medium shot of a mid adult, Caucasian mother trying to get her daughter to out her school cardigan on to get her ready for her first day of school. The girl is sat on the bed looking annoyed and displeased

With back-to-school season rapidly approaching, stress levels are already rising for parents - but a new campaign could help put the fun back into school mornings.

British parents spend an average of 139 hours a year trying to get their kids ready for school, according to new research - and we bet that doesn't take into account all the time we spend shopping around for the best school shoes or all the headspace that we devote to buying the latest back-to-school supplies.

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