Have you ever gone to a store to try on shoes before going on to buy them elsewhere? Or had a salesperson talk you through the advantages of different models of printers before buying a cheaper version online? If so, you have engaged in “showrooming.”
Showrooming is the practice of visiting brick-and-mortar retail stores to research a product before buying it elsewhere at a lower price. It allows consumers to look and test out products before spending their money on them.
