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The Independent UK
The Independent UK
National
Lydia Spencer-Elliott

New research finds surge of music fandoms caused by craving for community among Gen Z

Lady Gaga Taylor Swift Madonna AEG

A booming music superfan revival is being caused by a longing for a sense of community, belonging and excitement that fandoms and concerts provide, new research has found.

The survey of 3,000 UK adults – taken between April and May this year – found that 70 per cent of live music fans have felt “at home” among people who understand them while attending gigs.

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