With over half of American smartphone owners using an iPhone, Apple has been a mobile success story for years now. In the smart home space, however, it’s a different story. The HomePod family of smart speakers — as good as they are — struggle to compete with Amazon’s all-conquering Alexa-powered Echo devices.
But according to Bloomberg’s Mark Gurman, Apple has plans to seriously compete in the space “over the next two years” with “screens and software throughout the house in a way that creates an end-to-end experience.”
