A new report has calculated the carbon emissions of seven of the top winter sports sponsors to estimate how much snow they are responsible for melting – and it's a lot. The Dirty Snow Report by Badvertising was released to coincide with the Alpine World Cup Finals, and calls for an immediate end to polluting sponsorship deals.
The report examines the carbon emissions of Audi, the official sponsor of the Alpine World Cup, as well as Ford, SAS, Equinor, Aker, Volvo and Preem. Their figures reveal that combined, the emissions of these seven companies would contribute to global warming to the extent that they would melt an area of 1,968 square kilometers of spring snow each year. That's 437 times larger than the skiing area of Åre in Sweden, a potential bidder for the 2030 Winter Olympics.
