A new billboard for Percy Jackson and the Olympians has dropped, and it's taking immersive advertising to the next level. With a striking yet simple design, the God-tier billboard is a perfect example of how thinking outside the box can (quite literally) be a huge payoff.
The best adverts are often the ones that subvert our expectations – no mean feat given that the most iconic ad tropes have been recycled countless times over the decades. From guerrilla marketing to larger-than-life props, some of the most creative campaigns we've seen in recent years have captivated crowds with fresh ideas that take risks, and it's safe to say the new Percy Jackson billboard has earned the right to join the ranks.
