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Benzinga
Benzinga
Business
Chris Katje

New Peloton Lanebreak Similar To Video Game: Is It More Than Meets The Eye?

Fitness company Peloton Interactive Inc (NASDAQ:PTON) launched a new gaming feature for some of its users. Here’s what one venture capital firm thinks about the launch and the future of Peloton.

What Happened: Peloton launched Lanebreak recently, which the company calls a “gamified workout experience.” The offering is exclusive to users of the Peloton Bike and Bike+.

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