When you think of innovation among the best watches on the market, chances are Panerai isn't a name which springs to mind. That's not a mark of disrespect, either. The brand is instantly recognisable and still produces staggering dive watches regularly.
That's all about to change though. Today, the brand unveiled the Panerai Submersible Elux LAB-ID – and it's the single most technologically advanced watch I've ever seen.
