
Netflix has always been coy about how well its projects do once they’re released. The streamer could claim a show had been watched for millions of hours or that it had catapulted up its Top 10 for weeks at a time, but fans and analysts could only take the platform’s word for it while making their own best guesses with ancillary data. Users could judge shows on their own terms, but it was notoriously difficult to track trends (and, for creators, it was difficult to get feedback).