A major regeneration scheme which aims to revitalise Stoke-on-Trent's city centre has been given a new name.
The East-West shopping precinct site and the former bus station, in Hanley, has been earmarked for redevelopment for many years.
Since proposals were first put forward for the site, it has been referred to as a number of different names - including City Sentral, Unity Walk and most recently the City Centre Regeneration Area.