A new music, comedy, food and arts venue at the former Merthyr RFC clubhouse aims to turn the town into the "entertainment capital of the Valleys".
Local entrepreneur Jorge D’ascencao has revealed plans for the site which will re-open as Clwb Crown in August.
With room for 700 people, Clwb will become the highest capacity venue in the Heads of the Valleys region and will include a coffee, wine and tapas bar on one side and a performance space on the other for theatre, dance, comedy and live music.