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Tom’s Hardware
Tom’s Hardware
Technology
Dallin Grimm

New Microsoft ads tout unavailable Recall feature, don't mention it was indefinitely delayed due to privacy concerns

Recall Ad from Microsoft.

"Meet your new photographic memory," the ad, which has been running on Facebook and X, says. In the 12-second Facebook version, you see a man use Microsoft's Recall app to search for "where'd I see that cute pink creature thing" and then get a picture of an Axolotl. The commercial closes with the words "Recall what you've seen instantly" emblazoned on top of the man using a laptop and in front of a big picture of the creature.

This all sounds like a compelling reason to buy a Copilot+ PC. The only problem: Recall has been indefinitely delayed for weeks, with Microsoft even removing access to the tool from Windows Insiders after an overwhelming flood of negative press and user feedback. Because it takes screen shots of just about everything you do, Recall was plagued with privacy risks and fears from the moment it was announced, with even some governments rallying against it.

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