It's a hard task to reinvent something as plain as the humble paper bag, but McDonald's Norway has given it the ultimate makeover in its latest ad. To promote its McDelivery service, the company has created a cosy campaign that celebrates the simple pleasures of eating in.
As we've seen in some of the best print ads, sometimes simplicity is best, and this minimalist campaign is certainly a satisfying bite of classic creativity. Nowadays, rarely do we see brands creating ads that go back to basics, but this beautifully crafted campaign expertly shows that simplicity can be striking.
