While capitalising on the blockbuster success of the Barbie movie, Gino’s Cheese Steak and Onion in Fayetteville, New York, has gone through nearly 20 gallons of its pink sauce since the film premiered on 21 July.
Barbiemania has spread far and wide with brand partnerships galore, and the runaway success of the film has led to not only big businesses cashing in on the Barbie magic but small businesses like Gino’s, too. Josh Amidon, the owner of Gino’s and a self-described “Cheesesteak Jedi”, was eager to get in on the action.
