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Fortune
Fortune
Christiaan Hetzner

New 'Lord of the Rings' films in the works as Warner Bros. gears up to rival Disney's MCU in a 'year of building'

Warner Bros Disney David Zaslav JRR Tolkien Embracer Group Warner Bros Discovery Marvel Peter Jackson Amazon
Warner Bros. Discovery CEO David Zaslav inked a deal to make a new series of films around Lord of the Rings. (Credit: Santiago Felipe—Getty Images)

What do movie studio executives do these days when they stumble across a beloved franchise with a built-in fandom hungry for fresh new stories about their beloved characters? 

That’s right, they go right to work building an entire cinematic universe out of it. 

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