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Evening Standard
Evening Standard
Anna Wise

New Look appoints new boss amid online shopping and loyalty drive

New Look has named Lynda Petherick as its new chief executive officer (Yui Mok/PA) - (PA Archive)

Fashion chain New Look has appointed a new boss as it revealed its earnings were buoyed by having fewer discounts and tighter control over costs, while its loyalty programme topped a million members.

The high street retailer, which has 309 shops in the UK, has named Lynda Petherick as its new chief executive officer.

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