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The Conversation
The Conversation
Alexa Scarlata, Lecturer, Digital Communication, RMIT University

New laws will force streaming giants to invest in local content – but it’s too soon to celebrate

TEN Labor Australia Netflix

This week the Labor government announced it is poised to introduce a bill to parliament that will impose regulatory obligations on major subscription video-on-demand (SVOD) services operating in Australia.

The legislation will require services such as Netflix, Disney+ and Prime Video (any with at least one million Australian subscribers) to support the production of new local drama, as well as children’s, documentary, arts and educational programming.

They can choose to do so in one of two ways. They can either invest at least 10% of their total expenditure for Australia, or 7.5% of their total revenue generated in Australia in the year prior.

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