
Relaunched in 2020 and fitting between the Seiko and Grand Seiko brands, King Seiko has just added a new watch to its lineup, and it features a dial inspired by the chrysanthemum flower.
The chrysanthemums is recognised as one of the national flowers of Japan, representing longevity and rejuvenation. The flower was used to inspire the intricate detailing on the dial of the new King Seiko SJE095, with its fine, intersecting lines called kiku tsunagi-mon, which signify a chrysanthemum pattern that connects with itself.