The buzz around the new iPad Pro has been mostly positive, with users excited about the raw power offered by the M4 chip and the new tandem OLED display. However, during the announcement, Apple aired a seemingly innocent "Crush!" commercial that has caused an uproar — so much so that Apple has now apologized for the ad.
In the commercial, a hydraulic press descends upon artistic creations. It starts crushing musical instruments and other pieces of art, which was probably meant to play upon the social media trend of seeing how things will crush under a press. Just like those videos, once the press reaches paint, a smattering of colors explodes all over.
