Insta360 – known for action cameras and above all 360 cameras – had established a strong technical lead in the niche over GoPro until that company finally launched its GoPro MAX 2 a few weeks ago. Suddenly, GoPro had both a new 8K spherical camera and an older 5.7K one, which retailers could sell for a bargain price.
Where did that leave Insta360, which already had 8K as a feature of its premium X5 camera? Interestingly, it seems that the company has chosen, instead, to beef up its lesser offering with a new category, which it is calling the "X4 Air."
