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Evening Standard
Evening Standard
Business
Ruth Bloomfield

New Homes Awards 2022: Starchitects reject cookie-cutter approach to entice design-led homes buyers

Prospect Place, at Battersea Power Station, was designed by Frank Gehry

(Picture: Handout)

Back in the Nineties, the architecture of many new homes was so dreary that it was genuinely difficult to distinguish one block of McFlats from another.

But, in response to demand from increasingly design-savvy buyers inspired by what they’ve seen on TV shows such as Grand Designs - and encouraged by political pressure to build homes that are beautiful as well as functional - that is changing.

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