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Creative Bloq
Creative Bloq
Technology
Natalie Fear

New Great British Railways logo sparks unexpectedly heated backlash

Great British Railways British Rail
Great British Railways branding.

The UK Government has revealed the new identity for Great British Railway, a milestone revival marking the transition towards a nationalised rail system. An evolution of the old British Rail that was privatised in 1997, the new design is not only a fresh look for UK railways, but a promise of hope for many.

The best logos are often simple yet striking, prioritising scalability and timeless design. With these key principles in mind, the revived Great British Railway identity has divided the nation, with some praising the minimalism, while others wish for a more dynamic look.

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